When you take the time to create the perfect brand, you should make sure that as many people as possible see it. One of the most effective ways of doing this is by creating some branded products. To start off with, you can give these away for free, but if you develop a brand that is desirable and popular enough, you can even start selling merchandise. When it comes to what you could put your brand on, the list is endless, but here are just a few things to get you started.
To start off with, you want the items that you put your brand on to be actually useful to people. Mugs are a classic starting point, but there is also a whole host of everyday stationery items that you could consider including pens, pencils, diaries and notebooks. Ideally, you want to give things away that are easy to carry around so you can present them at business events. A branded tote bag is a nice item that you can put all your marketing literature inside and hand them out at trade shows. Another alternative is a refillable coffee mug or water bottle that people can use on a regular basis.
While stationery has always been the traditional choice, more and more people are relying solely on computers for all their writing needs. So, you could give out mousemats as this will allow your brand to be seen every time the recipient uses their computer. Other alternatives include branded USB sticks, phone covers or headphones. These are all useful items that are likely to be used on a regular basis.
When it comes to branded clothing, there is an endless list of potential products that you could put your brand on. Just some of the options include t-shirts, hats, and hooded sweatshirts. You could go for something like a plastic rain poncho which is cheap and easy to produce and people are likely to need it. Remember, when you produce branded clothing, you want it to be of good quality so that people are actually compelled to wear it!
Provide people with items that they haven’t seen before and they are more likely to keep them. Branded keyrings are pretty run of the mill these days, but you could have ones created which have shopping trolley tokens on them which people can use every time they go to the supermarket. Alternatively, you could give something practical such as a tape measure.
Ultimately, you want to get creative when you are thinking up places to put your brand. You want to strike a balance between being useful and unique enough for them to keep. Remember, potential new customers need to be exposed to your brand several times before they start to recognise it and buy your products or services. Branded items such as the ones listed above are just one way to get noticed.
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