If you are a business owner, you will know that you need a website. Whether you run a travel agency, are a baker, the CEO of a company or animal feed manufacturers, the basic principles of running and creating a successful website are the same. Here are just four ways you can push yours ahead of the game.
Know the role you want your website to play
Your business should have both a brand and marketing strategy that it follows, and it is important to work out where your website sits in this strategy. Your website is only one small part of your online presence and marketing campaign and has the ability to perform any role in the grand scheme of your business. For example, you could be running a high-profile social media campaign, and you may decide that your website needs to be an extension of this. Or, it could hold its own on the internet as a standalone place for potential customers to find you.
Content is king
The marketing world has been singing this mantra for a while now, but it doesn’t look as though this will be changing any time soon. Be sure that the content you provide on your website is useful, unique, shareable and well-written and you are heading in the right direction. Remember that internet users have quite low attention spans, so it is best to keep articles at around 500 words to ensure that you hold interest. Content isn’t just about well-written articles, however, but can include beautiful photography, animation, video, infographics and much more. Don’t be scared to be creative and to do something a little different!
Think about SEO
For those who don’t know about SEO, it can be a confusing world of meta descriptions, inbound links, and penguins. If you don’t have the knowledge in-house, or the budget to employ an SEO team in the office, there are plenty of companies out there who can audit your site and implement a strategy. They will look at everything from off-site SEO to making sure that all images have the correct meta tags. When you don’t understand something, it can be difficult to see the value in it, but investing in a good SEO strategy could be the difference between making a profit and not.
The whole world is connected to social media all day, every day. You can’t walk down the street without seeing someone scrolling through their feeds or liking pictures on Instagram. You will need to come up with a solid social media strategy which converts to sales and sends people to your site, but don’t feel as though you need to conquer each social platform – not all business genres are made for Periscope, after all. Always share the content you publish on your site onto all of your social media channels, and try to create a personality and voice through your posts. Companies and brands who do not come across as static, always do really well and have a strong following.
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