Okay, most businesses have their head. The founder. The person in charge. The individual who makes all of the executive decisions. But as a small business owner, you can’t take only responsibility for absolutely every aspect of your company. After all, to become fully trained and qualified in all of the areas and fields that your business requires to succeed would take forever. When it comes to making any business work, you’re going to have to call in some help or collaborate with someone somewhere along the line. The good news? You don’t have to take on a whole host of permanent employees to get things done. In fact, when you are tackling one project that (if done properly) won’t require any further attention for a while, it may be worth considering calling in freelancers. These individuals work for themselves and once they have completed their work with you will move on to another client. This means no extra permanent staff! They sort out their taxes for themselves, there will be no need to cover any sick pay or holiday pay down the line. They come in, get the work done and move on. Perfect! So, for the moment, let’s focus on an area of small businesses that most owners tend to neglect: the company website. Think about it. General use of the internet has far exceeded expectations in the past decade. More and more people are using the web for more and more things. Shopping or finding local services is one of them. So it’s time to capitalize on E-commerce and make your company accessible to anyone with access to a laptop, tablet or smartphone and a wifi or mobile internet connection. Here’s a quick summary of the team of self-employed individuals you should work hand in hand with to make the biggest success of your web launch.
All of the great companies you can think of have a distinct logo. Mcdonald’s golden arches, Nike’s swooping tick, Apple’s… well, apple. There’s a reason behind this. A logo is essentially a visual trademark or indicator of your brand. It’s what comes straight into your customers’ minds when they consider your products or services and your products and services are what should come to mind as soon as they see your logo. So it needs to stand out. This may seem difficult in a market that at times can feel awash with logos, but a high-quality design really will make all the difference. After all, it’s your potential customer’s’ first impression and gives them a taste of what you’re about. It needs to be simple, and aesthetically pleasing. If it can give an indication of what you’re selling or offering, even better. This logo will be on your site’s homepage or situated at the top of each secondary page that your homepage links too in some sort of header bar. Unless you happen to be a dab hand at graphic design, you’re going to want to call in a professional graphic designer to sort you out. This person will create visual concepts based on your brief. Though the first option may not be exactly what you had in mind, you can work together until it is. They will essentially be putting your thoughts down onto paper. If you are out of ideas, they may also be able to help with the conceptual design process, offering ideas from their knowledge of what works and what does not.
Once you have your logo, you will have a base to start from when it comes to your web design. Why? Well, first things first, your logo will be able to determine the color scheme of your page. While we would always recommend opting for plain white backgrounds and black font for bodies of text, you can use the colors from your logo as accent colors. For example, the hover color for text links or the color of the banner at the top of your page. This is all well and fine. But you may already be lost when it comes to setting up a blog at all and how to implement this color scheme into it. The person you need? A web designer. A good web designer will be talented in terms of both creativity and technicality. They will have the knowledge and inspiration on hand to make your site look good at the same time as knowing the coding to create your theme or layout. Once you have found someone who seems suitable, they will most likely know the ropes when it comes to questions of pages, navigation, installing search options and generally ensuring that your products and services can be showcased without the customer becoming confused or lost when attempting to move between options. Especially if they are experienced: they’ll have already exhausted the method of trial and error and will generally know what is a good web design idea and what will be a web design disaster. Again, you can collaborate with this professional, but take heed of their advice if they recommend going against an initial idea of yours: they probably have a good reason. You should also check that your intended web designer has experience with your preferred web platform. Digitalico Media specializes in accessible wordpress design, so if this is the platform that you intend to use, you’d be better off opting for them than an individual or company who have never engaged with WordPress.
By now, your page should be set up. The page may look good in and of itself, but you’re not going to see many sales or any resultant profit if you don’t have your products on show for consumers to browse through. While the cameras on smartphones are becoming evermore impressive, you should put them away when it comes to photographing products. Customers are more savvy than ever and you can’t get the same high-quality and professional finish that comes with a professional camera from your smartphone. So bring in someone who knows their stuff. The necessary style to request will be entirely dependent on the type of product you are selling. Most will do well on a plain white background. Clothing generally looks better on, so you may wish to recruit or request a model if necessary. Try to get a couple of different angles of the products, or if possible, 360 degree product photography is now a widely available option that (when on your web page) will allow people to get a complete view of what they are investing in.
Finally, you will need some text to accompany your images. This is where a professional copywriter comes in handy. These individuals are good with words and will be able to come up with the most appealing product descriptions possible. An image may well be able to speak a thousand words, but you’d be surprised how much of an impact words can have when it comes to sealing a deal and converting interest into a completed sale. A copywriter will also be able to pull together a summary page giving web users an insight into your brand’s history, aims or specialisms.
So, there you have it. A list of all of the individuals necessary for crafting the most attractive web page possible for you and your business. Don’t put the weight of the world on your shoulders by attempting to take on each and every area yourself. Instead, leave the specialist work to the specialists and simply overlook their work, requesting changes and alterations where necessary. You’ll see interest in your brand expand in next to no time!
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