Every business is on the lookout for new leads. And, they aren’t too hard to find with the help of social media. At least, they aren’t as difficult to find as in the past. However, your company doesn’t want to get lost in the rat race. What does that mean? It means that too many businesses concentrate on leads and neglect their paying customers. In the grand scheme, it is madness to neglect current customers because they are already contributing. What you need is a way to bring in new blood and maintain your current base. To do that, you have to give your current customers more time and attention.
#1: The Best Product
Although everyone talks about nurturing a customer base, most customers don’t want the hassle. In fact, a phone call, while they are relaxing at home, is the last thing they want from anybody. With that in mind, you need to concentrate on the product or the service. As long as these two elements are strong, your customer base will stay loyal. Almost every product or service must do what it says on the tin and offer a pleasant experience. When they do these, they provide the consumer with value. If you can undercut your competitors in the process, happy days!
#2: Lowest Price
Never underestimate the effect the right price will have on your profit margins. Just take a look at Uber if you are unsure. Does Uber offer a superior taxi service? Obviously not – their drivers are less skilled and trained. But, they are a making a big splash because of their prices. You can do the same as long as it doesn’t affect the quality. Any customer will contemplate the cheaper option to save them money. If the product is decent enough, it might sway them to stick with you over your rivals.
#3: Target The Right Audience
Targeting the right audience is a mixture of customer loyalty and generating leads. Equity Marketing generates leads by branding a product and, therefore, a company. But, it also keeps the customers engaged after the fact. If they see a campaign that doesn’t relate to them, they will assume you have lost your edge. They think that you are missing the point or deliberately ignoring their needs. Both mean that you will lose custom and revenue. Plus, a good marketing strategy will increase brand awareness of your business. As such, a loyal customer will stay with you as you grow into a bigger firm.
#4: A Nice Touch
‘A nice touch’ doesn’t mean that you send them an automated email thanking them for their custom. Consumers don’t react well to an automated message because it is clearly impersonal. They do react to a short phone call or handwritten, however. A personal message shows them that you are taking time out of your day to think about their well-being. After all, you didn’t have to do it, and most companies won’t. If you can afford the time, this method will make all the difference.
Customers are the lifeblood of your organization. So, don’t lose them because of your neglect.
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text me: +385/9193-55474
email: hrvojeh75@gmail.com
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Great post on the strategies to maintain your customer base. I like #4 with the personal touch. Thanks for sharing.
Thank you for visiting Annabel!
Great ways to help Maintain Your Current Customer Base >. love this and thank you for sharing !!~
Thank you for visiting Sandra!
Funny I have been hearing a lot about phone calls lately. Mostly from Ray Higdon. Guess God is telling me something. Great post!
Yes, we have to be in contact with our customer base! Thank you for visiting!
Hrvoje, great blog. I agree that we sometimes neglect our customers looking for leads.
Yes, but when we are aware of that, we can change it! Thank you for visiting!
Great post, Hrvoje. Love your four strategies and I believe they will work for everyone.
Sure will Sherri! Thank you for visiting!
Nice post Hrvoje. Knowing your target market is huge in this industry
Thank you Mark!
Awesome post Hrovje! Knowing your target audience is very important! Thanks so much for sharing the tips!
Thank you Jelena!
A personalized message goes a long way to creating a loyal customer.
Great post Hrvoje!
Dr. Lisa
Thank you dr. Lisa!