People underestimate SEO all the time. This, of course, is a mistake if you’re actually looking to wield it in order to boost your web page! In this article, we’re going to be looking at some very underappreciated facts about SEO that should highlight the importance of getting it done correctly. If you think you can do it all by yourself, without expert help, then this article may help change your mind!
It’s mostly off-page
Website owners spend a lot of time tending to their pages to make sure that it’s as susceptible to the success of SEO as possible. This is obviously important, but you shouldn’t overestimate the power of on-page SEO. Because SEO is mostly off-page – an estimated 75% off-page, in fact. Most of it is established by the trust and reputation that is built by your website, and this is measured through external links, co-marketing, social media activity, PR… basically, a bunch of stuff that you can’t build into your website and that you have a bit less control over.
There are unique techniques for most businesses
A lot of businesses make the mistake of assuming that SEO is basically a one-size-fits-all endeavor. If they need to give their website – and, thus, their business – a boost, then they could just go to any old SEO company. To a mild extent, this is true. But there are SEO businesses and tactics that are tailored to specific industries – and this is very important to understand if you want to get the best results possible from your SEO. And you may be surprised at just how specific it can all get. Let’s say you work in healthcare. You could work with SEO tailored for healthcare. Then again, you could be even more specific. If you’re a dermatologist, for example, you could look into local SEO for dermatology groups.
Google hasn’t even scratched the surface
You may not be under the impression that Google has most of the Internet indexed. A lot of people are, but perhaps you’re a little more tech-savvy than the average person. But even then, you’re probably overestimating Google’s reach. Google’s CEO, Eric Schmidt, estimated that the Internet probably holds around 5 million terabytes of data. Google has about 200 terabytes of that data indexed. Some quick math will tell you that that isn’t even 1% of the data on the Internet. (It’s actually only 0.04%.) The un-Googleable void is bigger than you think – as is the risk of your website becoming part of that void.
Video will boost you
People, understandably, put a lot of focus on text when it comes to SEO. This is a good thing, of course – a lot of SEO involves keywords and HTML elements. But you may be underestimating the importance of video. If your website has a video on its landing page, your chances of showing on the first page of Google’s results are increased by about 53%. This is especially true if the video is from YouTube. After all, who owns YouTube? (You know what to do if you don’t know the answer.)
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