Thanks to the rise of the internet and technology, more and more people are choosing to work from home. The need to have a business premises just isn’t what it once was. Given that you can connect with the world and run a successful company from the comforts of your own home so why wouldn’t you? There is just one thing that you need to keep in mind at all times and that is how professional your business looks.
Luckily, perception is reality, and that means you can convince consumers, clients, investors and just about everyone that your business is far more professional – and perhaps successful – than it actually is.
Here are our top strategies for making your home-based business look way more professional:
The Wonders Of A Website
You may own a business, but you are a consumer too, so you know how a consumer’s mind works. When they want something or want to know about something, the first thing they do is go online and research it. That’s where a website comes in. This is going to be your first impression, your best ambassador, and your best salesperson, so it needs to be special. It also needs to have these 5 crucial elements:
- You own personal domain adds to your professionalism.
- A responsive design that allows it to work on desktop, laptop, tablet and phone.
- E-commerce abilities that will make it easier for your customers to buy.
- An about you page to help you look more approachable and relatable.
- Contact information to give consumers a little peace of mind.
Upgrade Your Actual Office
Your office, like you actual office, the place where you work from day to day, that has a huge impact on how professional you look. You know that saying, you are what you eat; well you are as professional as the environment around you. So upgrade it a bit. Get yourself a couple of executive looking office desks, and a nice big office chair. If you need a new computer, then get yourself an iMac. Cover your walls in nice art or motivational posters too, but leave space for a whiteboard. Have a couple of houseplants as well and a wireless printer. The more you do to work from a professional environment the more professional you will be. It’s that simple.
Corporate Means Of Contact
When you work for a corporate company, you have all the bells and whistles you can think of to make your business operate smoother and look bigger. You have a receptionist, you have an HR department, you have personal assistants and personal email addresses. All of this needs to be copied over to your home-business operations. Luckily, all this is possible and all of it can be cost-effective. So stop using your mobile phone number and start using cloud-based calling systems. Stop doing the menial tasks and get yourself a virtual assistant. Sure, Gmail is great, but not when you are having to reply to email from your firstname.lastname@example.org account; it just looks sloppy. So up your game when it comes to how people can contact you.
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