Like humans, businesses have to adapt if they want to survive. In 2017, that means keeping up with marketing trends that have the ability to take over the industry. One such technique is inbound marketing. To save time, let’s just accept that inbound marketing is as effective and powerful as everyone thinks. Instead, let’s focus on what it takes to create a successful strategy. After all, you are new to it, and it to you, so there are bound to be blind spots. Thankfully, this post is here to fill in the gaps. These are the basics of an excellent inbound marketing strategy for newbies.
Use Your Online Presence
The first thing you need to do is ask: what is inbound marketing? The reason for this is that the dynamics of the strategy make creating a plan much easier. So, once you know it’s the tactic of luring in web users with interesting materials, you can leverage them against your social media profiles. An about section is a great place to link accounts like Twitter, Facebook, LinkedIn, and Instagram. Once you have the link, you can write a short bio. The biography might not seem like much, but it can add a sense of curiosity that makes customers want to know more. If you have any other links you can use, don’t be afraid to self-advertise.
Mix Up Content
Content is what attracts the customers in the first place. After all, they are strangers with no interest in your brand, so they need some motivation. What they don’t need is the same old posts which get boring after a couple of weeks. There is no reason to point out that they will soon bounce because it’s obvious. Potential customers want unique content, and that means they want variety. To begin with, don’t be afraid to mix up the style and voice to add spice and excitement. Also, you can cover a variety of different topics. Finally, remember that the written word is only one form of content what with podcasts and ebooks.
Strong Call To Action
To get the information, you need them to fill out lead generation forms. The thing about these forms is that they are boring. In fact, they can make you want to stab out your eyeballs with an imaginary pen. At the very least, they can make customers think twice about providing the info in the first place. The good news is that your content gets them in the door, but you need a conversion. A strong call to action is often the best policy because it acts as a command. Before they know it, some people will follow the order without question. So, instead of ‘click here,’ try ‘sign up for free.’ The term ‘free’ adds value that most people can’t resist.
Because you’re effectively cold calling online customers, you need to get into their sphere. There is no better way to do that than SEO, which is why it’s crucial to your plan. Search engine optimization hits a wider audience of people, most of which don’t know you from Adam. Therefore, if your SEO is on point, then so is your inbound marketing strategy.
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