Businesses today are often online only, but many still have a physical presence. If you have a store, a hotel, a restaurant, or some other brick-and-mortar business, you need to get people through the door. Some businesses rely partly on reservations and bookings, including many hospitality businesses. But even they also want walk-ins to ensure that they get as many people in as possible. If your business relies on getting people to walk through the door, you need to use a range of methods to encourage customers to come inside and spend some money.
Strengthen Your Online Presence
Your business might be offline, but that doesn’t mean it shouldn’t be online too. In fact, it’s essential if you want to make it in the modern world. People use the internet to search for what they need, from local stores to hotels. A lot of online marketing for hotels is focused on getting people to make online bookings. Although you can book a room over the phone, most people prefer to do it with a few clicks on a website. You must be online if you want your business to be noticed, even if it’s just ensuring your building is marked on Google Maps.
Make Your Business Exterior Attractive
When people walk past your business, you want them to stop and come inside. Using the exterior of your business to entice people in is a vital part of increasing foot traffic. It can be harder for some, for example, if your business is a little out of the way or inside a mall. But you can still make sure your exterior is presentable to make it easier to get people inside. Everything needs to look well-maintained, as well as eye-catching. Think about using attractive signs, as well as ensuring your interior looks good from the window or doorway.
Lead People to Your Business from Elsewhere
When people are already out and about, it can be easier to get them to come and check out your business. If your business is out of the way, it’s also a good idea to provide some direction to show people how to get there. You can do a few things to get people to come and find you. For example, you could team up with other businesses to hand out each other’s flyers with your address, or to put a sign in their business telling people where to find you. You could also put signs on the street nearby to point people in the right direction.
Advertise Offers and Deals
You need to tell people why it’s worth coming into your business over someone else’s. Using special offers and deals is one way to do that. You can advertise them in a number of places, from outside your business to online. For example, many businesses offer coupons on sites like Groupon. Don’t discount flyering or direct mail, either. They’re still effective advertising methods.
If you want more people through the door of your business, you need to combine online and offline marketing.
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