That all current startups need a decent website is a long-established rule. It should be easy to use, mobile-friendly and nice to look at, right? Still, I find myself scrolling through cluttered sites for the same simple information, zooming in on pages that are far from friendly, and eventually giving up on the whole site entirely. We want a clean and crisp website, where relevant information flows seamlessly, and navigation is a joy. Here’s how you get that site.
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It is the first step to a clean website, and you should treat it as the storefront to your business. With too little on display, you’d think the shop has nothing to offer – with too much, it looks cluttered and overwhelming. If you’re not good at this yourself, it’s better to hire someone to do it for you. It is that important to get the design right and avoid the common mistakes that will just annoy your visitors.
Even if you’re new to all of this, check out different pages for inspiration, so that you can tell the designer what you’re looking for in a website. Keep in mind that even though you outsource some work, the result should still represent your business and speak with its voice – and who knows it better than you? This article, for example, talks about the latest web design trends in 2017 and will keep your site on point.
The very best websites out there have also secured themselves a proper domain name, and I suggest you do the same for your business. I have yet to come across a neat and usable site with a long and cluttered domain name; if the name is multiple words, consider making it a bit shorter for the sake of your website. It just makes it simple to remember, pass on to others and visit again at a later point – basically, everything you’d like your customers to do for your business to prosper. Some sites also offer good brandable domain names to make the job easier for you. You’re welcome.
As a startup, I’m sure this is one of those things you hear about all the time. To reach potential customers, make sure you have an online presence that goes further than just a good website. Sadly, many young business owners seem to think that this is all there is to. The account will naturally become a rather lonely place after the first month. Having an online presence means being active, sharing topical posts and building a network to connect with more casually.
Here are some useful tips on what social media mistakes you should avoid. Again, if social media isn’t your cup of tea, that’s completely fine – just outsource it to someone who talks the talk and is prepared to engage with people continuously. The right kind of person can build you an entirely new network, deliver the content your customers are looking for, and help build your brand online.
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