Good content is worth its weight in gold. Or Lithium. Or Rhodium. Or whatever the most precious metaphor is. This is because good content is one of the most effective ways to build a successful, recognizable and profitable brand. What it achieves is more traffic, better SEO rating, more credibility and trust, and cements you as an expert in your field, which is quite a nice feeling to hold onto at night.
Of course, just writing any old nonsense isn’t going to work (spoiler alert: it will do you serious harm, business-wise). That is why we are going to talk you through what makes great content so that you can start ensuring the words you use help your business perform better. Ah, the pen really is mightier than the sword.
- Be Original
Creating original content goes a super long way in pleasing both Google and your audience. Flip that, and what you’ll find is copying other people’s content is going to knock you down the pecking order which, let’s be honest, isn’t going to help your bottom line.
- Strong Titles
Getting the title or headline of your content right is absolutely key to making your content work. If That’s because eight out of ten people will read your headline, but only two out of ten will read on. So if that’s what’s missing them you are going to be limited. Don’t worry about the pressure put on this too much, though, because your subheading can have a serious influence too.
- Use Actions
There is a difference between function and benefit, and that is what you need to realize with your content. It’s something that Apple does very well. Yes, it tells you about all the new features its latest iPhone has, but what it does impossibly well as convince the reader that they can’t possibly live without it. It’s just a phone, and yet the benefits seem innumerable.
- Keep It Fresh
While original content is absolutely key, constantly updated content is imperative. This can be time-consuming, we know that, especially as digital marketing is all about timing. That is why we recommend you use a content management system that will not only help your relationship with Google but also get your content seen by the right people at the right time.
- Give Answers
People are on Google because they want answers. It really is as simple as that. They want to know what DNA stands for, how they can bootstrap a business and what the funniest cat video is this week. This need for answers goes beyond Google, though, because everyone reading your content is reading it to get answers, and to get those answers quickly.
- Never Lie
We mentioned the credibility thing above, and we’re mentioning it again. By incorporating fake facts into your content, you are reducing your credibility. That affects Google’s opinion of you, and it affects your reader’s opinions of you, which could be seriously bad for business. So only quote stats and facts from reliable sources, and then link to them, accurately.
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