The world of marketing is ever changing, especially now that we are in a more technological age. Gone are the days of traditional marketing, where those involved relied heavily on the influence of the media that was available to them at the time; so newspapers, magazines, television and radio, mainly. With the internet, marketers are able to reach so many more people than they were before. The reach of traditional publications within a country went out to a few million in their heyday – new medias are now reaching the billions thanks to the world wide web. So what do we need to start doing in order to reach these figures?
Discover Augmented Reality
Fortunately, this is not something that you will have to learn about yourself – you can get in touch with an Augmented Reality Agency to get you on board with what you need to do. For those who aren’t clued up about what AR is, cast your mind back to the summer of 2016 when Pokémon Go was all the rage. This was the world’s first real, commercial taste of what augmented reality could offer. You are putting the user into a different world when they are looking through app that they are using. Using the camera to put in an overlay to interact with or add information, you are playing with the reality that they are seeing – hence the name augmented reality. Rather than seeing Pikachu hopping around the screen, you could utilise it to add information about your brand or even set up a treasure hunt to lead people to learn more about your business. It needs a lot of clever thought behind it, so ensure that you are thinking broadly about what you can do.
Search Engine Optimization has been around for years, but recent changes in Google’s laws have meant that it’s seen a decline. However, if you adhere to the rules that they have set and get it right, you could see your page boosted to the top of the rankings and see a surge in web traffic. It’s a risk worth taking if you can find a trusted and recommended SEO expert to help you out.
Social Media Marketing
We are truly spoiled with the marketing that’s available to us freely through social media platforms such as Twitter and Facebook. Paying to be able to hit your target demographic even more is something that shouldn’t be given a second thought – these sites have more intel on their users than we often give them credit for, and being able to tap into such a huge database and utilise it to our own needs is something that we should not take for granted. If you aren’t focusing solely on social media in order to promote your brand then you will need to have stumbled across the next proven big thing to beat it; the chances that you have done this are extremely unlikely, so make sure that you are investing as much time into this platform as it can return investment into your business.
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