Regardless of what way the government seems to move from moment to moment, we can all agree that green is the color that we’re moving towards. Consumers, businesses, and communities are a whole are focusing more and more on environmentally sustainable practices. The benefits for the world are obvious in reducing energy consumption and being smarter with our finite resources. But if you need a little more reasoning than that, you might ask: what’s in it for you?
It will save you money
This should be the most obvious reason and will likely be the one to catch the attention of most small business owners. There’s no doubt that some green changes in the business are going to require an initial investment. You might not exactly get solar power installed for cheap. Water saving taps don’t come for free, either. However, if you get into relationships with companies like a LED supplier, you might be able to see a reduction in costs of materials at time goes on, as well. Also, the long-term savings and the reduction in your overheads can result in a business that’s not environmentally sustainable but economically easier to keep going, too.
Your team can get behind it
As individuals, the values and motives of your team are quite important. Without taking into account if they’re truly behind the business, you’ll never know if they might have some productivity or motivation issue that comes down to disagreeing with the business as a whole. Environmental sustainability is an issue that many people in the business are going to care deeply about. But it’s not a matter of how much they care about the business. Greener businesses also tend to be much healthier and safer places for employees to work in. Making steps to create a better workplace for them shows them respect, and makes you an employer they’re more likely to work harder for and try to stay with for longer.
Your customers will support it
The other group whose opinions matter the most in the business are the consumers. The support (or lack thereof) can make or break a business. Nowadays, as mentioned, people care more about the environment and how well we sustain it. In the market, it’s proving more and more the case that people are willing to support companies that show a dedication to their corporate social responsibility. But more than just voting with their wallet, they can help you empower your brand. Cause marketing is growing as a way to improve the reach and prestige of a brand. That’s because, where a cause is involved, people are a lot more likely to share, to make noise, and to vocally show their support.
You could be saving yourself some work in the future
We can all agree that the trends in technology and society are pointing us towards a more sustainable future. It’s likely that the law is going to move in that direction as well. We’re already aware of regulations in environmental safety and green business that limit some of the impacts that a company can have on their environment. It only stands to reason that these regulations are likely to increase, whether on a state or federal level, in the future. In that case, by greening up the business now, you could save yourself the effort of having to do in the future when the regulation states that you must.
You could get some brownie points for it
You might save money by cutting overheads through saving resources, that much we already know. However, many states and organizations are also willing to incentivize the further green revolution. For instance, in some cases you can earn the business tax breaks by implementing more green practices and reducing waste. In other ways, you might even be able to get subsidies in order to make the business more environmentally sustainable. Take a look at local, state, and federal provisions for greening your business. It could reduce the costs, helping you keep more money in the business. You might even be able to see more of your profits in your pocket when tax season comes around.
As the points above make clear, there are plenty of reasons to start working to a greener future in the business now. You might keep more of your money. You can win the respect of employees and consumers alike. You might even be ahead of the curve when the next round of federal or state regulations comes in. If that isn’t enough reason, then nothing will convince you.
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