Discover the latest sales strategies from cold email solutions to client relationship automation
Over the last few years, we have seen a large number of new trends pop up when it comes to sales. With client relationship management systems becoming more widely available and short-form video platforms like TikTok taking over the industry, the current sales tactics being used by master marketers are not what they were a few years ago. That’s why we wanted to take the time to break down some of the newest sales trends that will help you grow your customer base, increase sales, and increase awareness of your company.
Since these trends are emerging through 2022, your company may be one of the first in your area or your industry to try them out. If you are searching for sales tactics that will give you the upper hand over your competitors, you are in the right place. We’re exploring the details of each trend so you can properly use the tactic to build out a sales strategy. From cold email subject lines to sales automation, we’re going to show you how you can get the most out of these latest sales trends. Let’s get started!
1. Incorporate Cold Email Solutions
Cold email solutions are powerful tools that are often neglected by sales teams
Cold emails are scalable and easy to manage thanks to mass email services.
Cold emailing is an incredibly powerful tool for sales. If you haven’t used cold emails as a form of lead generation before, you are missing out on potential sales. Cold emails are conversations initiated by your business to present an offer or gain something from a recipient. These messages are sent to individuals as a starting point of contact—meaning that this is the first time you are reaching out to an individual.
Cold emails need to be well crafted and compelling to be effective in gathering sales leads. A poorly written or designed message can leave a bad taste in the mouth of the sales target, which is the opposite intent of your sales campaign. That’s why it is so important to test your cold emails—especially the subject lines. Your cold email subject line is the first thing that the recipient will read when they receive your message, so you need to write a compelling enough subject line to get your target to click on the email.
Now that we know a bit more about what cold email is, let’s take a look at a few cold email solutions to discover why this is such an effective sales method.
First up, cold email is one of the best ways to generate leads. By using a cold email tool, you can easily create sales funnels that convert first-time contacts into loyal customers. When you create an address list to send out your messages, you can segment your list to make sure that you are only targeting the people most likely to convert, making this one of the most effective and highly targeted marketing strategies out there.
Cold email solutions are also used as a form of networking. Networking is extremely important for businesses of all sizes. After all, your business connections are some of your most important assets. If you are unable to schedule a meeting or want to reach out to someone you haven’t yet contacted, a highly personalized cold email is a great way to break the ice.
Cold emails are also scalable and allow you to gain valuable insights on your last cold email campaign. Using a cold email solution like a mass email tool, you can pull reports on your previous email campaigns and pinpoint ways that you can improve in future messages. The whole process is easily scalable as well, which makes cold emails an excellent sales tool you can use no matter the size of your business.
2. Be Unique—Don’t Follow the Most Obvious Trends
Now that we’ve learned about cold email solutions, let’s discover how you can set yourself apart from your competitors
Don’t simply follow trends—create new trends!
Since different sales channels have become so saturated in the last few years, businesses have to work harder than ever before to stand out. Right now, salespeople are working harder than ever to network and create leads—and we don’t expect the pace to slow down anytime soon. That’s why we are advising that sales teams take a step back, look at their market research, and actively try to avoid following the most common trends. Yes, this is a list of the top sales trends for 2022—but thinking way outside of the box is one of those trends.
When you look at your competitors, examine their strategy and determine their motivations. From there, brainstorm ways that you can differentiate yourself as a brand from your competitors’ sales techniques. Standing out is always better than blending in with the crowd when it comes to sales.
It is also super important to remember that sales tactics are constantly changing, so your team needs to stay flexible. One of the biggest mistakes salespeople make is sticking to the rules because the rules are constantly changing. If your business has been using the same tactics for a while, then it is definitely time for a change.
3. Implement Automation
When you introduce automation for sales, you can spend more time on strategy and less time on the minutiae
Save your team time and energy.
Working in sales and sending out cold emails—while effective—can be difficult and time-consuming. That’s why sales teams in 2022 need to implement as many automation elements into the process as possible. One of the easiest ways that sales teams can automate their campaigns is by using a customer relationship management system (CRM). A CRM makes managing customer interactions easier and more intuitive for your sales team, your customers, and the rest of the company. When you incorporate automation into your sales process, your team will save time and money by automating tasks that would otherwise take hours out of everyone’s day. With these tasks automated, your team can spend more time on strategy and market research to ensure that you are staying ahead of your competition.
The tricky part of the automation process is finding the right CRM for your business. We recommend doing your research and shopping around for the CRM that facilitates workflows that can be easily integrated into your existing processes. It is also important to choose a CRM that is the right price and can be easily scaled as your company grows. Once you have brought your CRM completely online, you’ll likely be surprised by the amount of time you save managing clients.
4. Clearly Communicate Your UVP
When you offer value to your customers, they are much more likely to convert
Identify and use your UVP to authentically create conversions.
One of the key strategies that salespeople are using to gain customers is showcasing their unique value proposition (UVP). Instead of using outdated, in-your-face marketing tactics, businesses are being more upfront with their sales tactics. Let’s face it, customers are savvy enough that they can tell when they are being sold too aggressively. Flashy campaigns are no longer in fashion—instead, salespeople are opting to showcase their UVP instead of using sales tactics that encourage customers to “Buy Now!” or “Avoid Missing Out on Limited Time Deals!”
To present your UVP to potential customers without seeming too eager, start by brainstorming and identifying your UVP. Is your product the most sustainable on the market? Does your gadget streamline everyday tasks? Can your computer program save businesses time and money? All of these are examples of a company’s UVP—it is what uniquely sets you apart from your competitors. By focusing on what your product can offer potential customers, you are creating a much more compelling pitch than if you try outdated tactics people have already written off.
5. Create Sales Leads Using Social Media
Cultivating thought leadership via social media helps businesses create quality sales leads
LinkedIn is an especially powerful tool for sales.
We all know that social media is one of the most powerful tools that salespeople and marketers have at their fingertips. But, how can you use social media to identify the best sales leads possible? There are a few ways to do this—the first step is to secure business accounts for all social media platforms. This includes—but is not limited to—Instagram, Facebook, Twitter, LinkedIn, and TikTok. By creating thoughtful content on these platforms, you will gain trust in your customer because they are not being directly sold—they are merely engaging with informative content. This is especially true for LinkedIn as businesses can use the platform to directly network with other professionals. While it can be effective to post content from a business account, it is recommended that the CEO or another high-ranking person at your company use their page to generate leads. People are more likely to engage with content they see coming from a real person rather than a company. Plus, with the title of CEO or Marketing Director under their profile photo their credentials are instantly established. By positioning your business and your team as industry thought leaders, you can generate quality leads and network without selling outright.
And there you have it—5 key sales strategies that businesses should be implementing in 2022. Remember, sales tactics are constantly evolving, so be sure that you have your finger on the pulse of what other companies are doing to set themselves apart. From there, you can always adjust your strategy to outpace your competitors.