Ecommerce In 2020: What To Expect


The year 2020 is only three years away. And yet the data has become a symbol of the future rather like the year 2000 was in the nineteen-nineties. There are so many technologies right on the cusp of greatness it’s hard not to imagine what the world will be like once they’re implements in 2020 and the following decade.


This decade has seen numerous breakthroughs in technology, many of which will profoundly impact the e-commerce market. Take drones for instance. What were once a curiosity for children have become a serious contender to replace traditional delivery trucks and their drivers. In fact, the idea of a delivery drone isn’t all that far-fetched. Amazon has already developed prototypes and made its first delivery by drone. And given the progress in drone technology, it seems like it is only a matter of time before drone deliveries are rolled out across the board.




Just think for a moment about how game-changing this will be for e-commerce companies. In 2020, a customer will be able to order an item with the click of a button on their smartphone, and fifteen minutes later, a drone will arrive at a designated landing spot near their home and deliver the item that they want. With e-commerce businesses delivering faster than the high street, will brick and mortar shops vanish altogether?


Better Tools For Business

According to Katrina Gosek, the director for product strategy at Oracle, companies need a plug-and-play complete digital marketing experience. At the moment they are relying on things like multisite WooCommerce to get their products sold on the internet. But Gosek says that what businesses really need is entire platforms that allow them to design everything from their storefront to their digital marketing all in one place. Companies are moving towards this kind of technology right now, but by 2018 and certainly by 2020, it’ll be a reality.




On top of the convenience these platforms afford businesses, there’s also a demand for simple interactivity by customers too, especially in the mobile space. Attention spans have been on the decline since the beginning of the century and have fallen by more than half since the mid-1990s. Researchers aren’t sure exactly what’s driving it, but many suspect that it has a lot to do with the “everything now” culture  – something which has been partially driven by ecommerce itself. With attention spans being so short, it’s imperative that customers are offered a rich and exciting experience on mobile. That’s why so many companies are moving to the cloud, according to Gosek. The tools are just so much better.


More Customer Data




Getting to know one’s customers has always been important. But gaining a complete view of the customer – their needs, behaviors and wants – has always been tricky. Modern analytics tools are already fantastic for building up a profile. But by 2020, it should be possible to link all data your company generates, from customer information to product data. This will help to reduce costs while also providing customers with products that match up to their preferences.


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