For Entrepreneurs, The Outlook Is Cloudy


Ever since the advent of the cloud, it’s been disrupting businesses. Whereas once companies had to hire a horde of in-house engineers and computer experts, the cloud has made all that a thing of the past. Almost every cloud service is, by definition, managed by people outside of the company, meaning that the overhead for businesses is much smaller than with legacy systems.





But that’s not where the benefits of the cloud for businesses end. As sites like point out, it helps companies break out of the “break-fix” cycle. Instead of waiting for systems to break and then carrying out expensive repairs, the cloud is continuously monitored, making sure that all systems are functioning properly. What’s more, this monitoring happens without any business involvement. If there is an issue, then it’s quickly sorted out and often the business on the receiving end doesn’t even notice that there’s been a problem. It’s for this reason, along with many others, that firms see the outlook is cloudy.



The Cloud Offers New Ways To Interact With Customers

Besides maintenance, there is another way the cloud benefits businesses: it gives them new ways to interact with customers. Perhaps the most important way in which it enables this is that it allows access from any device. Clients can access their accounts no matter where they are, be it at home, on the train or at the park. Remote accessing of accounts allows customers to interact with your business at their leisure, rather than having to set aside specific time to do it.



The Cloud Enables Collaboration

There’s another big benefit to using the cloud too, according to it allows colleagues at your firm to more easily collaborate. People are able to communicate with each other via their devices, no matter where the are. But Wired don’t go far enough in their analysis. It’s not just that the cloud is enabling collaboration, it’s also disrupting old methods of working together. For instance, there’s fundamentally no need for physical offices anymore. The cloud means that people are able to work together virtually, often from the comfort of their own homes. Businesses benefit because of the fact that they don’t have to pay expensive rental fees or manage any of the overhead that goes into keeping an office in good working order.



The Cloud Provides Agility

With technology changing so quickly, companies need a way to get their products to market quickly. That’s why around 52 percent of firms use the cloud in some way to deliver products and services to their customers.






Take the gaming company, Kuma Games. It wanted to create a platform that would allow millions of players to go online and play video games ripped right off the TV. The company knew that it would find it difficult managing the server infrastructure itself, so it went to a cloud company. Outsourcing gave Kuma Games the ability to scale their server needs with the number of gamers online at any particular moment. A single player or a million – with the cloud it didn’t matter.



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