Five Decisions that Can Make or Break Your Business

If you would like to ensure that you will succeed in your new venture, you will have to learn how to make the right decisions. The average person makes hundreds of decisions every day; from which shoe to wear to what to eat for dinner, or which route to take to work. However, some decisions are more important than others, especially when it comes to business. Below you will find five business decisions that will make or break your business.



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 1. Funding

Once you have a solid business idea, it is important that you find a way to fund your startup. If you take on a huge loan that you will have to pay back even if your business fails, you are likely to fail. It is always better to get angel investors or crowdfunding options, apply for non-refundable government funding, instead of risking your financial future. You can put your personal savings in your business, or take on an extra job to get your startup funds.

 2. Location

For every business with a physical presence, choosing a location is a challenge. You will have to find a market that is underserved by your competitors and affluent enough to pay for your products or services. Your business opportunity might work in one state but not another. This is why it is important to make an informed decision based on research and market analysis.

3. Market Entry Strategy



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Once you are ready to launch your business, you will have to choose the most effective, cheapest, and fastest market entry strategy. You might want to buy a franchise to get established quickly, but you will have limited flexibility. You can come up with a unique idea, but it will take a while until you can strengthen your brand and reach out to your target market.

4. Taking Risks

Sometimes you will have to take a risk when it comes to financial decisions. If you want to increase your profits and invest your business funds into online accounts, you need to be beware of risks and the potential benefits and returns to assess the situation rationally and make the right decision. Whether you are buying a new technology hoping that it will become popular or coming up with an innovative solutions, you will have to do your research first.

5. Innovation Investments

One of the main financial mistakes people make when running their own business is that they fail to reinvest their profits. Your dream car can wait until you are comfortable with the funding and have a strong and growing business. Instead of blowing your profits on luxury items, you should reinvest at least a proportion of it into your business in the first few years to ensure sustainable growth.


When starting and running a business, it is important that you learn how to make smart decisions. Some choices will have a lot of impact on your financial future and the growth of your venture, so make sure you do your research.


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Hrvoje Horvat

text me: +385/9193-55474

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