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You’ve got a kick-ass menu, a beautiful restaurant space, exceptional customer service and melt in your mouth delicious food. So why are you still experiencing empty seats at dinner service even on the weekends? It could well be that you have all the ingredients for a great restaurant but you haven’t put enough thought into the marketing strategy. So today we’re going to take a look at marketing methods that are sure to put more bottoms on seats as early as next weekend!
You Need A Stylish And Modern Website
Whether your restaurant is traditional, funky or casual, you still need a modern, stylish website to get your brand name out there. Do it by halves and there’s just no point. It will put people off from the get-go. There is a lot of competition out there. S it is worth investing time and money into creating a sleek online presence. With the correct SEO, you will also climb the ladder in Google searches and will be able to be featured as a great restaurant in your location. The bottom line is that many people search online when looking for new ideas of places to eat. So stand out from the crowd with a high impact website. Make sure it is visually appealing and exudes the ethos behind your restaurant. Include sample menus, interior shots and great reviews.
Image found on: Pixaby
Stellar Social Media
Not only is a website crucial when marketing your restaurant, but so is having a stellar social media presence. Platforms such as Twitter, Instagram and Facebook are perfect for reaching thousands of potential customers. People love to hashtag. And if your restaurant gets regular great hashtags on Instagram you’ll start getting lots more followers. And followers can potentially convert into loyal customers. Social media allows you to build up a community of fans and is a great way to offer promotions and discounts that will fill up those seats. You will need to regularly post new content, photos of new dishes, event announcements, and any award wins. If you haven’t the time to dedicate to this, you can call in the services of companies that are experts in social media marketing for restaurants. They can take away the hassle of you having to navigate the online world. They offer everything from posting new content to engaging with customers, and 24/7 review monitoring to paid social advertising. The benefits can be immense.
Google Restaurant Virtual Tour
Let potential customers interact with your restaurant before they even set foot in the door. Offer them a virtual tour of your company by subscribing to the Google Virtual Tour service. This will help you rise in the search ranking of Google which will be great marketing for your business. People love to see the inside of the restaurant they are choosing so they can rate it on atmosphere, design and what food is on offer. The more hits you get on your website, the more traffic you will drive, and the better your online presence will be. Google Business View means potential customers can have access to a 360-degree view of your restaurant 24/7. It’s a fantastic marketing tool for boosting local business.
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