When you’re in business, you know that sales are important. That much is true. You have to make sure that you know how to make sales, that you have a sales funnel in place, and that you’re reaching your targets. However, the approach you take to making sales really doesn’t have to be a strategic one. Sure, you will be strategic about how you do this, but wouldn’t you like to be much more creative instead? When you take a creative approach to sales, sales are fun. You’re looking to work with key ideas, and really look to excite your audience and encourage them to buy, rather than just be technical about it. So let’s look at a range of ways in which you can do this.


Connecting With Them

First of all, you need to connect with your audience. Do not just throw content out there and expect people to read it. Ask them too. Talk to them. Communicate with them online and understand with them. The first step here is to make that connection and aim for authenticity.



From here, you’re then going to want to make sure that you’re embracing storytelling. Because being able to tell a story is just so important. It’s how you’re going to get your audience excited. By talking to them, connecting and avoiding the hard sell. Get to grips with this, and you will find that it works.


Adding Value

The next thing you need to do with your creativity, in to make sure that you’re adding some kind of value to your audiences’ life. So go above and beyond to make sure that you’re doing that. Maybe you need to look into printing to get brochures to send out with purchases. Or maybe you send an exclusive email with tips and how to’s to subscribers. It could even be that you give something away for free for a long time, before you ask your audience to buy from you.


Engaging Them

Next up, you’re then going to want to make sure that are engaging with your audience and understanding them too. And to do this, you need to engage your followers and really get them interested in what you’re doing. So ask yourself – how are you going to do that? Think about how you can really build up a relationship with your prospects, so that they want to buy from you.


Putting Out The Best You Can

But then also, you need to make sure that you are serving your customers with the best of the best. No subpar content or okay products – you need to wow them. If you want to stop making the sales process difficult, and you want to be making sales naturally without (what feels like) much effort, you need to put out the best. The best imagery, copy, ideas, products, value – all of it. If you can have fun creating this, the you know that your audience will have fun interacting with (and buying from) you too!

If you get any value from this post be free to comment or share. Also feel free to connect with me on Facebook or Twitter!

Hrvoje Horvat

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