Website UX or “User eXperience” covers a broad range of areas. In general, the term relates to the experience a visitor has when browsing a website. It’s one thing to have a website designed that looks good to you.
But, does it look good AND function well to the people that matter the most: your visitors? If you are unsure about the answer, you need to determine your website’s UX and make any necessary improvements. So, just how do you go about measuring how good (or bad) your site is? Keep reading to learn more about this fascinating subject and how you can make your user’s browsing experience a good one:
Find out how users interact with your content
Okay, so you can’t stand behind everyone browsing your site and peer over their shoulders to see how they interact with your site. But, what you can do is track things like what they click on the most using heat maps.
In a nutshell, heat maps work by using client-side technology to track which buttons or links your visitors click or tap on. Over time, a heat map for each page will show the “hot” areas where people go the most. It’s particularly useful when you’re trying to work out how success the CTAs (call-to-actions) are on your pages.
You can also use heat maps to find out what is least popular about your pages and make some improvements.
Learning where your users come from
It’s one thing to “see” what people do on your pages. But, it’s another to find out what other sites on the Web have referred them to yours! To learn more, it’s imperative that you have some website analytics installed and set up on your pages.
For instance, Google Analytics can offer you an array of visitor information at your fingertips. Examples of the types of data you can review include:
- Websites or internal pages that referred your visitors;
- The dates and times they visited;
- The countries, and, in some cases, the regions they are based;
- Other demographics such as age range and gender;
- Whether they visited as a result of pay-per-click ad marketing campaigns.
See why your users aren’t submitting web page forms
One of the CTAs on your web pages will no doubt be submission forms. These could be simple requests to have a sales representative call them back about something. Or they might be asking to join an email newsletter.
The thing about Web forms is that some people might look at them and avoid filling them out and submitting them. Have you ever wondered WHY those people decide not to fill out your forms?
Well, you don’t have to wonder anymore because it’s possible to see what your visitors are doing, in a sense. Sure, you can use heat map technology to track what people click/select on your forms. But, it’s also possible to see if they don’t submit forms because of errors or complicated questions.
So, now that you know how to improve your website’s UX and marketing, it’s time to do something about it. Good luck!
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