Your first business event is actually going to bring more nerves to you than you realise. It’s a time where all you have to do is impress the people around you, and the people around you are either your competitors, like minded business people, or customers. So in fact, there is a lot to be nervous about that you might not have thought about before. It’s even worse if you’ve just been an online business up until now. As an online business, like most are at the minute, you hide behind a curtain. A curtain that protects you from certain elements of judgement, and a curtain that doesn’t really allow you to see what goes on in the business world. However, a business event is the perfect way to lift that curtain, and we’re here to help make sure that you nail your first business event. It’s easy enough to do, you just have to put on a show that everyone wants to see, and here’s how we think you can do just that.
Looking The Part
If you’re going to a business event, you’re going to have to look the part. No, we’re not talking about you putting your freshest suit on, we’re talking about the stand that you have and how you make it look. Custom built exhibition stands are something that you seriously need to start looking into if you want the best outcome for this. It gives you the chance to customise the stand just as you want it, and make it more personal to your company. But don’t make the mistake of just having you and your business partner next to you if you have one. You have to make the stand interactive if you want people to come and have a look. There’s going to be so much going on at a business event, so you have to be the one that’s going to stand out amongst the crowd!
Talking The Talk
Talking the talk is just as important as walking to walk, yet it’s something that a lot of business owners actually fail to do. To talk the talk, you have to be able to converse with potential customers and like minded business people, without making it all about the sale. To truly capture their attention, you have to get a rapport going in the few seconds you have to do so. You can then slowly introduce your product or service to them, but again, stay away from being a pushy person who only wants to sell. Let the customers come to you, and your product or service do the rest!
Making The Most Of It
Don’t make the trade event all about the sales and the pressure, actually make the most of the environment that you’re in. Take some time to walk around and see what other companies are offering that you might not be, and take some time to see how others are presenting their company. You might be able to pick up a few tips that will help your business massively in the future.