This article isn’t for the big business owner; the man or woman with an empire to command.

And this article isn’t for the small business owner with a growing team at their disposal. 

This article is for the solopreneur; the freelancer, the blogger, the individual who right now is probably slaving away on their lonesome in their bedroom or home office space with nothing but a computer and a pet cat to keep them company.


This is for the solo business owner, and assuming you clicked on this article because you’re a solopreneur, this article is for you! Should this be the case, then you probably don’t need us to remind you of the challenges you face each day. But remind you we shall, not because we want to rub them in your face, but because we want to give you a few tips on how to overcome them.


Challenge #1: Handling multiple job roles




Okay, so you might be a freelance writer, a professional blogger, an eCommerce seller, or any other job role that befits a solo business owner. But beyond your job, you probably have to handle other job roles too. There will be times when you have to take on the role of a marketer to promote your business. On a day-to-day level, you will need to handle the role of receptionist and administrator. When it comes to your finances, you might have to take on the job description of an accountant. And there are probably other job roles you can ascribe to your personal situation. The upshot of all this? A dent in your productivity because you are taking on too many tasks, and if you’re not careful, you might also experience solopreneur burnout because of overtime and exhaustion.


Overcome the challenge by…


Outsourcing to another business. Despite the expense incurred with outsourcing, you might eventually make a profit because a) you will have more time to focus on the money-making parts of your business, and b) you might improve your business because an outsourced firm will have the skills needed to ensure quality work is done. So, for your receptionist service, you might use the services of Virtual HQ (see the previous link). You might hire a professional marketing team to promote your business. And you could hire an accountant to help you stay on top of your finances, and to take on those pesky tasks that you probably hate, such as your taxes.


Downloading an app or software program. Technology is great, especially when it comes to helping you run your business. There are all kinds of apps and programs available, many of which come with free trials and low-cost options to help you save time and money. Take a look at these top tools and download anything that will give you the capacity to work faster and better during your working day.


Challenge #2: Feelings of loneliness




There are benefits to working alone – you don’t have to put up with annoying work colleagues, you have no one to answer to but yourself – but there are also downsides, as being isolated, you might miss the office banter that comes when working with others. You might regret not having the opportunity to improve your social life. And while you could vent your feelings to your cat, you might miss the moral support that another person could afford you. 


Overcome the challenge by…


Setting aside time for a social life. While you might not have a lot of time for socializing in the day, you should still make time for some social interaction after work has been completed. So, you might want to arrange a time to spend with your friends and family, for example, and you could join a hobby group if you want to extend your social circle. It’s about being proactive, so if you value the company of others, plan for it to happen.


Being a social business owner. Do you know other solopreneurs? If so, meet them for lunch once in a while, or arrange business-type meetings where you can share ideas with each other for improving your respective businesses. And rather than working from home, you could share a rented office space with another solopreneur to improve both your professional and personal lives. Or you could take your computer and sit in your local library or café so you can be around other people, whether you talk to them or not. And when there are business network meetings happening in your area, you might want to get along to them to a) give you the opportunity to get out of the house for a while, and b) make contact with people who could benefit you on a social and professional level. You see, there are options available to you, so you don’t have to feel isolated as a solopreneur.



The life of a solopreneur isn’t easy, but it could be easier. We have presented two challenges here, and as you have seen, they can be overcome. So, consider the challenges you face, and don’t let them overwhelm you. Commit to research so you can overcome them, and then share your tips with us for the benefit of any solo business owners reading this article today.


If you get any value from this post be free to comment or share. Also feel free to connect with me on Facebook or Twitter!

Hrvoje Horvat

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