Image Source Keyword spamming In the early days of the internet, you could secure your place at the top of search engines by strategically using keywords on your website. By using ‘gardening company’ a few times, you might be able to get on the first page of Google whenever someone searched ‘gardening company’. Sadly, …
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How to Create an Inspiring and Productive Workspace
Image via So, you’ve bought yourself a new office space, and you want to make it a beautiful, inspiring and productive place to work? You might find that a complete redesign of what is already there is unnecessary and all it really needs is a quick spruce! Here are some tips on how to create …
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An Underdog Story: Going Toe To Toe With The Big Brands
Picture Source Maybe you’ve only just decided that you’re an entrepreneur, or maybe you’ve been in the game for a while. You build your business from your work study or perhaps even the desk in your bedroom, and you watch as the big brands still manage to take away so many potential customers who you …
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What's Missing From Your Content Marketing?
Content is an essential staple in any modern marketing strategy. It can expose your business to countless new prospects, and allow you to target prospective customers at various stages of your buying cycle, and with different intentions. This, in turn, allows you to nurture leads up to the point where they’re ready to buy, and …
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Don't Let Your Mindset Fog Your Business Growth
Being an entrepreneur and starting your own business often means you have bundles of ambition and drive. After all, it’s those very thoughts that take one simple idea and turn it into a fully fledged business. But, an entrepreneur can often be their own worst critic, and over time this can actually have a negative …
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6 Sneaky Ways To Get Customers Spending More Money With You
If you want your business to grow, it’s vital that you have a constant stream of revenue to it. Usually, that means getting new customers to buy from you, but one thing that’s also important is to upsell to your existing ones too. In either case, your ultimate goal is to have both new and …
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Counting Beans And Dividing Them Equally
(Image Link) There are loads of guides and documents around the world which show off the best pay-grades for different jobs. Some countries would argue that one job should be paid so much; and, other countries will disagree. Unfortunately, on top of this, there is no standardised way for companies to figure out how much …
Engaged, Excited, Enthusiastic – The Three Es Of Employee Effectiveness
Every company has one type of asset that can be completely unpredictable – their employees. There are simply too many things that can affect their mood, their focus, their attendance and their productivity. Without them, little work can be done. Business owners rely on them. So how can you improve your employee effectiveness starting right …
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Incoming! Inbound Marketing Tips For Beginners
Source Like humans, businesses have to adapt if they want to survive. In 2017, that means keeping up with marketing trends that have the ability to take over the industry. One such technique is inbound marketing. To save time, let’s just accept that inbound marketing is as effective and powerful as everyone thinks. Instead, let’s …
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How To Make Your Business Name Pop
People are obsessed with names. Whether it’s a brand of shoes or the newest quirky name a celebrity has named their child, names matter. Coming up with a great business name is going to be so important for your company. Choosing your business name can be harder than naming a child, so many things go …
Why You Need A Great Relationship With Your Suppliers
So, you’vestarted your company and you’re winning business with suppliers for what you offer. The way you approach your suppliers and companies that work alongside you to keep your business should be a part of your strategy as a business. Business owners are constantly getting this wrong. Just because you are the one who makes …
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Controlling Your Contractor Chaos
(Image Source) Owning and operating a contracting company can be an incredibly rewarding venture. A lot of people have the skills they need to run this sort of business; while still doing work that they enjoy. You will always be able to find customers; if you choose the right field to go into. And, it …